The Highest Quality Raw Material

Every rug and carpet we produce is crafted exclusively from the finest pure New Zealand wool fibre.  Naturally bright and exceptionally white, our yarns absorb dye with remarkable precision — delivering colours of uncommon purity, depth, and brilliance.  The result is luxury floor covering defined by both material integrity and colour perfection.

Unique Yarn Specifications

Our yarns are custom-felted to a proprietary specification, developed to dramatically expand the textural possibilities of our rugs and carpets.
Our exclusive felting process enhances the aesthetic, the durability, and the character of our custom rugs and carpets.

Quality & Precision

We are defined by three standards: quality without compromise, manufacturing accuracy to exact specification, and globally competitive lead times.  Every rug and carpet is produced with meticulous attention to detail and delivered with efficiency you can rely on — ensuring luxury, precision, and performance from concept to completion.

Sustainability

Environmental responsibility is central to our manufacturing philosophy.  Our rugs and carpets are crafted from natural wool — a renewable fibre that is sustainable, recyclable, and biodegradable.  Beyond its beauty, wool delivers exceptional functional performance, including natural stain resistance, inherent fire retardancy, humidity regulation, static-free comfort, acoustic softening, and hypoallergenic air-filtering properties.  Luxury that performs — and respects its environment.