Natural Durability

The natural benefits of our beautifully felted New Zealand yarns, enable our carpets and rugs to keep their good looks longer.

Our yarns are always made from premium New Zealand wool fibre, which when felted to our unique specification, is resistant to the excessive shedding or fluffing of lesser quality wool.

Each of our products is able to stand up to everyday wear and tear and resist unsightly crushing from furniture due to the high density piles that we create.

Combined with the following simple maintenance plan, these natural benefits will enable you to easily and hygienically look after your Nick Radford Rug or carpet year after year.


Most soiling will be held high in the carpet pile, so it can easily be removed by vacuuming. As a rule, vacuum at least once a week, more often in heavy traffic areas. Be thorough – vacuum under furniture, behind curtains and where your carpet meets the wall.

Please never use rotating vacuum brushes or beater-bars on our products, these can permanently damage the pile.

Area rugs should be turned once in a while to prevent heavy use on one particular location.

Stain Removal

Stains can easily be prevented by acting quickly when spills occur.

  • Scoop up solids before cleaning
  • Blot out as much liquid as possible using a clean white absorbent towel or sponge
  • Clean with the correct cleaning agent, apply the cleaning agent on to clean towel – not directly on your carpet.
  • Rinse with cold or lukewarm water.
  • Blot dry with an absorbent towel, or use a cold air fan to complete drying.

Please do not rub or scrub your wool product as this can cause permanent pile distortion.

Begin treating a stain with the steps listed above, if the spot is stubborn and refuses to go, please refer to our printable cleaning guide, or seek professional cleaning advice (see below).

Professional Cleaning

Professional cleaning once every one to two years will do wonders to revitalise your carpet or rug.

Cleaning by hot water extraction (Steam Cleaning) can produce excellent results provided it is carried out by a competent and qualified operator. Ensure that the operator treats an isolated test area and that you are satisfied with the result before proceeding to all areas. We recommend all products should be dried using blow heaters after steam cleaning to remove all traces of moisture.

Please DO NOT apply any stain repellent treatments as these can actually accelerate carpet soiling.